Unit 23: Characteristics: Uses and Audiences

• Feature Films: 
• Depending on the content of the stop motion, the audience is broad but most widely used for children and teens - different directors are often linked to different audiences. Burton for example has mastered a very gothic genre so his audiences significantly older than someone like Nick Park given his career with Aardman and characters like Shaun the Sheep. 

• Advertising + Music Videos:
• Advertisements and Music Videos run under the same banner a lot of the time as they have a similar length. The audience is varied, depending on the product being advertised. With music videos there is no specific audience, given that is down to the bands reach of listeners. Famous examples would be 'Fell In Love With A Girl' by The White Stripes - famously directed by Michel Gondry.

• TV:
• Back in the late 90's and early 00's, music channel MTV and alternative channel Adult Swim were pioneers of stop motion and claymation animation as their shows would be animated in that style, shows such as Robot Chicken and Celebrity Deathmatch paved the way for it being the mainstream and the public eye.